The Retailer
Codes are not distributed by XFX. Codes are distributed by the retailer or place of purchase. Please confirm product eligibility and participation upon purchase.
Most retailers that are participating will email the game codes to you directly after your have received the product, some cases this takes 7-10 days.
Some retailers will also list this code on your online account, Best Buy for example will have the code available in your online account. Amazon will have to code listed in your message center.
Be sure you are purchasing for a participating retailer! Also check that if you are purchasing a product from a Marketplace vendor on a major site such as Amazon or Newegg, that those particular vendors have codes. Marketplace vendors often don't get the same game promotions as the retailers that host them.